Centenary of Canberra key messages and promotional blurbs

The Centenary of Canberra has developed some key messages that you can use to help promote our nation’s capital.

KEY MESSAGES:

MAIN MESSAGES

• 2013 is an opportunity for all Australians to celebrate and share in the centenary of Canberra, our nation’s capital—the city that tells the story of our country’s freedom, spirit, achievements and aspirations

• The planned year-long program will include new and exciting projects, but equally it will showcase the very best of what goes on in Canberra each year

• The focus of the program is on creating lasting legacies that will take the nation’s capital confidently into the next century

• 2013 offers a great opportunity for myth-busting, revealing Canberra’s very full calendar of events, and demonstrating what a lively, active twenty-first century city Canberra is

• It is home to the Australian story and it has a connection with all Australians that no other city in the country does

SUPPORTING MESSAGES

CANBERRA:

• It is the place Australians turn to for leadership, ideas, action and matters that affect us all

• It is our national capital—symbolic of our great country and one of the most successful democracies in the world, therefore worth celebrating

• It is the place where many great Australians have come to express the best thinking about Australia

• It is the incubator of great ideas and achievements, and the custodian of our nation’s cultural assets and scientific achievements

• It celebrates the history and heritage of one of the most successful planned cities in the world—your capital—while at the same time looking to the next 100 years

PROMOTIONAL BLURBS:

ONE LINER
The Centenary of Canberra—four beautiful seasons, twelve fantastic months, one very big year.

50 WORD PROMOTIONAL STATEMENT
Celebrating Canberra’s Centenary

In 2013, we mark 100 years since the naming of Canberra, our national capital and home of the Australian story. The Centenary of Canberra offers an opportunity for Australians to revisit and re-imagine their national capital—the city that tells the story of our country’s freedom, spirit, achievements and aspirations. Visit www.canberra100.com.au for the year-long program of celebrations.

100 WORD PROMOTIONAL STATEMENT
Celebrating Canberra’s Centenary

In 2013, we mark 100 years since the naming of Canberra, our national capital and home of the Australian story. Canberra has a connection to every Australian that no other city in the country does. The Centenary of Canberra offers an opportunity for Australians to revisit and re-imagine their national capital—the city that tells the story of our country’s freedom, spirit, achievements and aspirations. The year-long program of celebrations will include new and exciting programs and the very best of what already goes on in Canberra each year. It will be a year of myth-busting and demonstrating what a lively, active twenty-first century city our capital truly is.